Marketing

Chiara Falzi

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Chiara Falzi

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2026

Aboutme

2020 — Hamilton, USA

One of the experiences that shaped me the most was spending my fourth year of high school in the United States, at Hamilton High School. Living abroad at 17, navigating a new culture and building friendships from scratch taught me to be adaptable, open-minded, and genuinely comfortable working with people from different backgrounds. That international perspective has become one of my biggest strengths.

2022 — Modena

I completed a Bachelor's degree in Digital Marketing at the University of Modena.

2024 — Modena

During my studies, I completed two internships at PopWave, a marketing and communication agency, where I worked as a social media manager, managing social media content for Instagram and LinkedIn. I also worked as a Digital Strategist at Persone e Organizzazioni, handling the company's LinkedIn presence and website.

2025 — Milan, IULM

I'm now pursuing a Master's in Strategic Communication at IULM University in Milan, entirely in English. I love blending creativity with strategy, and I'm now looking for an internship in the beauty or fashion industry where I can bring my international mindset and creative energy to an ambitious, globally oriented team.

What's in my bag?

  1. 01 / 06

    Beauty & Fashion

    The industry I want to build a career in — and the one I read about for fun anyway.

  2. 02 / 06

    Social media

    Curious about how brands actually use these platforms for communication and marketing — and confident with the tools behind them.

  3. 03 / 06

    Copywriting

    The craft I have genuinely trained in: writing that has to work for a brand, not just read well.

  4. 04 / 06

    Strategic communication

    Objectives, tactics, KPIs and timelines — the unglamorous part I actually enjoy.

  5. 05 / 06

    International mindset

    A year of high school in the US, four languages, a Master's taught entirely in English.

  6. 06 / 06

    Analytics

    Because a nice idea still has to prove that it worked.

Selected work

Four projects, two of them for real clients. Open one to read it.

Lo yogurt gelato ha bisogno di TOPPINGS e DECORAZIONI per essere più invitante. 🙂

Foodness propone 6 diversi toppings con cui farcirlo:
Cacao · Nocciola · Frutti di bosco · Fragola · Caramello · Amarena

Se vuoi rendere lo yogurt ancora più invitante e goloso aggiungi le decorazioni:
Croccantini soffiati alla nocciola · Meringhette · Crispies di cioccolato · Mini rollies al cioccolato

Amplia la tua offerta con pochi e semplici gesti!

Contattaci per saperne di più.

Foodness — the words are the work Written for Foodness, a PopWave client. Only the copy is mine, so only the copy is here.

01

PopWave

Social Media Manager · two internships

The brief

Translate complex product information into clear, engaging copy for B2B clients across food, lifestyle and industrial sectors.

What I did

  • Tone of voiceWrote social captions for LinkedIn and Instagram, adapting the tone of voice to each brand
  • NewsletterProduced newsletter copy for product launches and seasonal catalogues
  • Copy & designWorked with the design team so copy and visuals said the same thing

Tools

  • Canva
  • Excel
  • Mailchimp
  • Instagram
  • TikTok
  • Facebook
  • LinkedIn

Output

Around ten client accounts over eight months — weekly and monthly posts, monthly newsletters, in Italian and English, published under each brand's own name.

Homepage of personeorganizzazioni.it
The site I designed Site owned by Persone e Organizzazioni. The design, the content and the advertising behind it are mine.

02

Persone e
Organizzazioni

Digital Strategist

The brief

Strengthen the company's digital presence through LinkedIn content and a new website.

What I did

  • LinkedInCreated and managed LinkedIn posts to grow professional visibility
  • WebsiteDesigned the company's new website and managed its content, producing both visuals and copy
  • Brand voiceDeveloped a tone of voice consistent with the brand identity
  • Google AdsCreated and monitored Google Ads campaigns for the site

Tools

  • WordPress
  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • LinkedIn

Output

One client's digital marketing in full — social, the website and paid search — with no one else on it.

Render of the Mars pop-up kiosk in Piazza del Duomo, Milan
Earth Day pop-up, Piazza del Duomo

03

Mars Inc.

Strategic Communication · Live brief from Mars · IULM 2025

The brief

How do we make complex global sustainability data feel relevant, interesting and personally meaningful for Italian consumers?

What I did

  • ResearchConsumer research and a competitor benchmark to find the communication gaps
  • StrategyA full strategic plan: three SMART objectives, three tactical campaigns
  • ConceptDesigned the "Mars in Verde" video series and the Earth Day pop-up

Tools

  • Canva
  • Google Docs
  • Claude

Output

A complete strategic communication plan with a €50,000 budget, a KPI framework and a twelve-month implementation timeline. The finished work went back to Mars.

Instagram post concept for IULM Sport, IULM versus Bocconi
“Game Mode On” — match posts with the campaign hashtag

04

IULM Sport
Plays Global

Communication campaign · University project · IULM 2025

The brief

What if integration worked like starting a Wii game: simple, intuitive and instantly social?

What I did

  • ResearchFramed the problem from STARS data: social integration is the biggest hurdle international students face
  • ConceptBuilt the campaign on the Wii Sports language — simple, intuitive, instantly social
  • TacticsDesigned four tactics, from the digital sport hub to the community events on campus

Tools

  • Canva
  • Google Docs
  • Claude

Output

An end-to-end campaign concept designed to increase international sign-ups, boost belonging on campus and grow the programme's visibility.

Skills

What I do

  • Social media and content strategy
  • Editorial planning and publishing calendars
  • Copywriting
  • Email marketing and newsletters
  • Google Ads campaigns
  • Web analytics and reporting
  • Market research and competitor analysis
  • English-language client management

Languages

  • ItalianNative
  • EnglishC2
  • FrenchB2
  • GermanA2

Certifications

  • Google AnalyticsGoogle · 2026
  • Google AdsGoogle · 2026
  • Content MarketingHubSpot · 2026
  • Advanced ExcelLinkedIn · 2026

Tools

  • Google Analytics 4
  • Google Tag Manager
  • Google Ads
  • Semrush
  • Meta Business Suite
  • Mailchimp
  • WordPress
  • Canva
  • CapCut
  • TikTok Studio
  • Excel
  • Claude